unravelling persuasion
By
2021TypeAraby was approached by Northwestern University in Qatar to design its latest Media Majlis Exhibition. The project involved designing the conceptual and visual identity of the Exhibition. The project was led by Basma Hamdy who worked with two student research assistants Zianab Al Shibani and Shima Aeinehdar. An additional alumni student Sara Awedia has also been recruited to work on the animations and interactive elements. The Exhibition opened in August 2021.
Unraveling Persuasion explores the dynamics of persuasion across time and media. From political persuasion, propaganda, and social influence to the art and business of branding and advertising, visitors navigate the motivations and strategies behind promoting people, products, services, and ideas.
